Digital Marketing with Fabrizio Galassi

Short courses

How musicians can exploit the net: strategies for a new market. Understand and develop the strategies that determine the promotion and popularity of a music product on the Web, through Social Networks and Social Media Marketing.

Course program

Techniques, tools and strategies for gaining knowledge of comprehensive management in self promotion will be explored.

A work of art, whatever it is, necessarily needs appropriate communication: from market research to the distribution and promotion of a video, from web convergence to advertising on Google and Facebook, from the foundations of marketing (SEO, SEM, DEM) to the conveyance of a finished product. All the most important features of new media will be explored: Facebook pages, the authority of Twitter, the virality of YouTube, the professionalism of LinkedIn, the internationality of SoundCloud and BandCamp, and the need to manage an official site through a Content Management System (WordPress, Tumblr).

The student will have the opportunity to apply the techniques of self promotion directly on his or her musical project by implementing a creative strategy aimed at achieving the goals set.

Andrea Colella

Fabrizio Galassi

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