Music Digital Marketing
How musicians can exploit the net: strategies for a new market. Understand and develop the strategies that determine the promotion and popularity of a music product on the Web, through Social Networks and Social Media Marketing.
Techniques, tools and strategies for gaining knowledge of comprehensive management in self promotion will be explored.
A work of art, whatever it is, necessarily needs appropriate communication: from market research to the distribution and promotion of a video, from web convergence to advertising on Google and Facebook, from the foundations of marketing (SEO, SEM, DEM) to the conveyance of a finished product. All the most important features of new media will be explored: Facebook pages, the authority of Twitter, the virality of YouTube, the professionalism of LinkedIn, the internationality of SoundCloud and BandCamp, and the need to manage an official site through a Content Management System (WordPress, Tumblr).
The student will have the opportunity to apply the techniques of self promotion directly on his or her musical project, implementing a creative strategy aimed at achieving the goals set.
Day and time of class
Every Monday from 6 to 8 p.m. from February 23 toJune 8, 2026.
Mode: online
Mounting hours: 30
Participation fee: $450 (free for Saint Louis students)
How to register for the short course: fill out the form and finalize your registration by purchasing online.
