Master's Degree in Music Business

Music Industry Specialisation Programme: From Production to Communication

The Master’s programme, coordinated by Roberto Grossi, provides the skills needed to develop professionals capable of managing various aspects of artist management, live events, and music releases, keeping pace with the evolving dynamics of the music industry.

From promoting music releases to producing live shows, and from artist management to planning marketing and communication strategies, an interdisciplinary approach will provide the theoretical, methodological, and practical foundations needed to launch a career within the music industry. This is further supported through internships and work placements at leading companies in the sector, such as Globart, Fondazione Musica per Roma, Monk, iCompany, Keepon, Help, RDR MGMT, Leave music, Aurora dischi.

Duration 1 year

Attendance Approximately 360 hours per year of classes, mostly fortnightly concentrated in 2/3 consecutive days.

Where Rome

Language Italian

The Academic Master in Music Business is limited in number, aimed at a maximum of 35 students each year, selected through verification of requirements and interview for admission.

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INSIGHTS

Through theoretical studies (know what), didactic workshops (project work), in-depth seminars (know how), and internships at prestigious institutions and companies, the Master’s degree will enable students to learn about the general framework of the Italian music production system, the management models of activities in the different sectors: from music publishing to event production, from technological networks of new innovative tools to marketing and communication.

Promotion and production of cultural events and live performances: promotion of an artist and an event; conception, design and organization of an artistic project; artistic direction of live events.
Management of cultural and performing arts: enterprises: business and management models; accounting, management control and business plan; music performing arts law and legislation.
Executive production of a cultural and musical event: technical set-up of the live performance, artificial intelligence, blockchain, and immersive experiences.
Fund Raising: sponsors, partnerships, agents and impresarios, the framework of public funding.
Marketing and communication: Institutional communication, press office and public relations, self promotion and digital marketing.
Final proof:elaboration of a project idea, also to be carried out in groups of maximum 3 students, containing all aspects related to the design, planning of activities and implementation phase, building, thanks to the acquired skills, a perspective of the interventions modulated on the different technical and operational fields, such as the business plan, bureaucracies, marketing and communication.

Attendance at the Master’s program is divided into:

modules with entirely in-person classes: Streaming platforms, Artificial intelligence and immersive experiences, Technical set-up of the music show, Press office and public relations, Artistic and record management, Conception and design of an artistic project, Organization and production of music events
modules with mixed-attendance classes (part in-person, part online): all other disciplines up to a maximum of 120 hours attended in synchronous online mode.

In order to earn the Master’s degree, 80% of the classes in each subject must be attended.

Upon completion of the Level I Master’s degree (aut. Mur), the student will have acquired skills to perform the profession of:

manager of artists and bands
Entertainment enterprise management expert
Promoter of the music, record and/or publishing product
music marketing strategy planner
organizer of artistic and musical events

Admission to the Master’s program is subject to a ranking list compiled by a committee composed of the Director of Saint Louis and the Director of the Master’s program, based on the motivational interview, resume analysis and possible admission test.

To enroll in the Master’s program, a Level I or Level II Academic Diploma from a Conservatory or a Conservatory diploma old system, a bachelor or master degree from an Italian university, or a degree of the same level obtained abroad and evaluated as suitable by the Master’s Council for the purposes of participation in the Master’s program is required.

Roberto Grossi – Course leader

A cultural manager, one of Italy’s leading experts on creative enterprises, promoter of major Events, as well as on strategies and techniques of communication and tourism-cultural promotion, Roberto Grossi is the founder of Federculture, of which he was president. Very involved in social work, he chaired and, with Claudio Abbado, founded the System of Children’s and Youth Orchestras and Choirs in Italy. Among his many positions, he has been Director General of the Accademia Nazionale di Santa Cecilia in Rome, Operational Vice President of MAXXI, President of the Academy of Fine Arts in Rome, and Superintendent of the Teatro Massimo “Vincenzo Bellini” in Catania.