After attending a Master’s degree in Music Communication at the Catholic University of the Sacred Heart in Milan and working for 4 years as a press officer for the agency Parole & Dintorni, from May 2019 Valentina Aiuto began working in communication as a freelancer, juggling between traditional press promotion and collaboration with new media, dealing mainly with projects related to the urban world and new Italian pop.

Valentina Aiuto in March 2022 was born HELP – PR and MEDIA RELATIONS srls, a new part of her professional journey and continuous research. The goal is to develop balanced communication and promotion strategies through traditional media and new digital communication players (creators, influencers, youtubers, social page editors, podcasters).

Marracash, Geolier, Luchè, Rose Villain, Don Joe, thasup, Gazzelle, Mara Sattei, Gemitaiz, Fulminacci are just a few of the artists whose media relations he and his team take care of, passing also to more transversal projects such as music festival promotion, content creator and much more, all by virtue of a daily and close collaboration with majors, independent labels, booking, management
and other players in the Italian music business.