Music Business
Models
Masterclass

Music Business Models, how to build a career in the music business.

Masterclass with Alessandro Liccardo of Volcano Records, Friday, May 16, 2025 at Saint Louis in Rome

In today’s music industry landscape, building a solid and sustainable career requires a thorough understanding of emerging business models and opportunities.

The masterclass by Alessandro Liccardo, general manager of the independent record label Volcano Records & Promotion with which he has released hundreds of albums featuring big names in world rock music, offers a detailed overview of winning strategies for aspiring artists, musicians, producers and managers who want to turn their passion into a structured and lucrative career.

Masterclass Program

1. Introduction to Music Business
   Evolution of the music industry: from the broadcasting model to sharing
2. Music business models
   Industry players and revenue stream
3. Branding strategies
   Networking, positioning and communication
4. Building a sustainable career
   Artistic career planning and management
5. Q&A and conclusions

Masterclass is free for Saint Louis students; €10 for outsiders

Academic course credits: 1/2 CFA

Alexander Liccardo

He is a Neapolitan record producer and music manager born in 1987. After becoming passionate about music during his early high school years, he went on to earn a degree in Modern Guitar from the British Institute of Modern Music in London, and holds a bachelor’s degree in Ethnomusicology, a master’s degree in Economics and Business Management, and a master’s degree in Business Management.

He is General Manager of the independent record label Volcano Records & Promotion with which he has released hundreds of albums and projects featuring big names in world rock music such as Steve Porcaro (Toto, Michael Jackson), Bobby Kimball (Toto), Mike Vescera (Malmsteen), Scott Page (Pink Floyd), Thomas Silver (Hardcore Superstar) and many others.

In 2024, he opened UNLMTD Music, a music management, counseling, and booking agency that supports artists on their path to developing a professional career in the music industry. He is the author of Music Business, The Great Guide (Arcana Editions, 2020), an Amazon best-selling book in the Music Industry category.