The aesthetics of performance and live events, masterclass curated by Claudio Trotta of Barley Arts.

Wednesday June 17 2026, Claudio Trotta, an expert in organizing large live events, will give a masterclass for Saint Louis, in online Webinar mode.

The aesthetics of live performance in an age of cultural extinction. Instructions for use for the public, artists, workers, businesses. Masterclass by Claudio Trotta, founder of Barley Arts.

During the masterclass curated by the artistic producer and founder of Barley Arts, among the most important organizers of concerts, live shows and festivals in Italy and around the world, several topics concerning the organization of a live event will be addressed: creativity, the “actors” in the field, the realization and economics of the show, media and communication, audiences and future prospects.

The lecturer, Claudio Trotta

Barley Arts was founded in 1979 by Claudio Trotta, internationally recognized as one of the most important organizers of concerts, live music shows and festivals in Italy.
He has deep experience in the field of music: his career began with Radio Montestella, continued in 1975 with Channel 96 with which he began organizing his first concerts.
In 1979 he graduated from the Civica Scuola d’Arte Drammatica as a musical operator, completing his internship at the Teatro alla Scala.
Through television experiences (TeleRadioMilano 2) he arrived with Lucio Salvini (the then director of Ricordi) at the launch of the Country and Folk label, becoming the promoter of concerts in Italy for the artists included in this catalog.
Salvini would later call him for art and marketing direction at Carosello for the Blues & Rock Project series.
Hence the name BARLEY, meaning “hops,” came about as Trotta’s homage to his original passion (country and Anglo-Saxon folk).
Claudio Trotta also edited the edition of “Dizionario Musicale di Milano” (1995) and has been a member of the Board of Directors of several associations, such as ASSOMUSICA (Italian Association of Live Music Show Organizers and Producers – included in the AGIS association – founded in 1996) and YOUROPE (European Association of Live Music Festival Organizers and Producers – founded in 1998).

Registration fee: €15 for Saint Louis students and non-students (payments made on-site via POS or through e-commerce incur a €3 surcharge)

The six artists selected for Next Steps have free access to the Masterclass, as part of the Saint Louis project’s professionalization course that won the SIAE’s “For Those Who Create” call.

Training credits for academic courses.: 0.5 CFA

The Masterclass is open by reservation To students, Saint Louis alumni and outsiders. To participate, fill out the form. The link for the online connection will be sent to all participants within 24 hours of the start of the webinar.