Aesthetics
of the show
live

18
APRIL
2024

h 14:00 – 16:30
Saint Louis
19/b cimarra street

The aesthetics of live performance in an age of cultural extinction. Instructions for use for the public, artists, workers, businesses. Masterclass curated by Claudio Trotta, founder of Barley Arts.

During the masterclass curated by the artistic producer and founder of Barley Arts, among the most important organizers of concerts, live shows and festivals in Italy and around the world, several topics concerning the organization of a live event will be addressed: creativity, the “actors” in the field, the realization and economics of the show, media and communication, audiences and future prospects.

The aesthetics of live performance
Masterclass by Claudio Trotta
Thursday, April 18, h 2:00 p.m. – 4:30 p.m.
Saint Louis via cimarra 19/b

Participation fees: free for Saint Louis students; $10 for outsiders

Barley Arts was founded in 1979 by Claudio Trotta, internationally recognized as one of the most important organizers of concerts, live music shows and festivals in Italy.
He has deep experience in the field of music: his career began with Radio Montestella, continued in 1975 with Channel 96 with which he began organizing his first concerts.
In 1979 he graduated from the Civica Scuola d’Arte Drammatica as a musical operator, completing his internship at the Teatro alla Scala.
Through television experiences (TeleRadioMilano 2) he arrived with Lucio Salvini (the then director of Ricordi) at the launch of the Country and Folk label, becoming the promoter of concerts in Italy for the artists included in this catalog.
Salvini would later call him for art and marketing direction at Carosello for the Blues & Rock Project series.
Hence the name BARLEY, meaning “hops,” came about as Trotta’s homage to his original passion (country and Anglo-Saxon folk).
Claudio Trotta also edited the edition of “Dizionario Musicale di Milano” (1995) and has been a member of the Board of Directors of several associations, such as ASSOMUSICA (Italian Association of Live Music Show Organizers and Producers – included in the AGIS association – founded in 1996) and YOUROPE (European Association of Live Music Festival Organizers and Producers – founded in 1998).

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