The musician
in the digital age
workshop with
Massimo Bonelli


h 17:30 – 19:30
Saint Louis
via ciamrra, 19/b

The musician in the digital age. Mentality, tools and strategies for building a career path in today’s music.

Workshop curated by Massimo Bonelli, organizer of May Day in Rome, in hybrid mode: you can participate in-person or online.

With the transition from analog to digital today, it is becoming increasingly complicated to get noticed and find the key to establish one’s artistic project.The digital revolution has completely changed the rules of the music market, and very often, artists and practitioners are still tied to dynamics and modes of operation that are no longer best suited to deal with the difficult challenge facing anyone who wants to try to build a successful music career in the digital age.

Leveraging key marketing concepts and applying them to music, Bonelli offers an innovative and in some ways revolutionary way of working, dedicated to aspiring artists on their journey to success.

A collection of strategies and tips suitable for young up-and-comers and even more mature musicians who want to reshape their careers to keep up with the times.

The musician in the digital age
workshop with Massimo Bonelli
Tuesday, June 4, 2024, h 17:30 – 19:30
Saint Louis via ciamrra, 19/b
Online at Zoom (link to register for webinar available soon)

Free admission by reservation.

Course credits for academic courses: 0.5 CFA

Massimo Bonelli

Producer, publisher, manager and music consultant, Massimo Bonelli founded and manages iCompany. He has been the organizer and artistic director of the May Day Concert in Rome since 2015.

He is the creator and artistic curator of the Ciao – Lucio Dalla Review sponsored by the Lucio Dalla Foundation and the Municipality of Bologna. He is the organizer of the Fabrizio De André Award sponsored by the De André Foundation.

Since 2019, he has been the artistic-musical director of the Florence Civil Economy Festival.
Since 2018 he has been the creator, producer and coordinator of Casa SIAE, the structure-hospitality that is installed a few meters from the Ariston Theater during the Sanremo Festival.

He is the president of the Italy Music Lab Foundation based in Milan and is involved in the support and dissemination of new forms of Italian music, both domestically and abroad.

In 2023, he oversaw artistic direction of the Brescia inaugural ceremony of BEBS2023 (Bergamo-Brescia City of Culture 2023) that took place on January 20 and 21, executive production of the event “I’ll be with you,” Napoli’s Scudetto party aired on Rai 2, live from the Maradona Stadium on June 4, and was the production director of the TIME FOR CHANGE event sponsored by Rotary Club International and held in Rome, at the Colosseum Archaeological Park, on Sept. 10 with guest Annie Lennox, among others.

Since 2022, he has been the artistic director of Cous Cous Fest, a historic festival that has been held for more than a quarter of a century in San Vito Lo Capo (TP), and of the Kaulonia Tarantella Festival, a flagship event of Calabrian folk music that he previously curated from 2010 to 2016.

He was also the creator and producer of the programs Tv Tonica and Magazzini Musicali (Rai 2, Rai Radio 2, Rai Play), Premio Tenco (on Rai 3 in 2020, on Rai 2 in 2021, and on Rai 1 in 2022 and 2023), and also produced the TV versions of Meraviglioso Modugno (Rai 1, September 2022), and La Notte della Taranta 2020 (broadcast on Rai 2).

In 2020 and 2021, he was in charge of the artistic direction of Let’s Play, the Rai Radio 2 and Rai Play program that reopened (post lockdown) live activities at Rai’s historic headquarters on Via Asiago in Rome. In July 2020, he coordinated the musical part of DIOR Cruise 2021, the fashion show event for the worldwide presentation of the new collection held in Lecce’s Piazza Duomo, with musical direction by Maestro Paolo Buonvino.

In 2019 he was in charge of the executive production of the record project “Faber Nostrum,” the Italian indie tribute album to Fabrizio De André, produced by Sony Music on the occasion of the 20th anniversary of the singer-songwriter’s death.
At the end of 2019, he began an artistic consulting relationship with Sony Music that continues to this day.

Previously, he has collaborated with Club Tenco for the event “50 years without Luigi Tenco,” the Sanremo Symphony Orchestra Foundation (Area Sanremo editions 2016 and 2017 and Festival Side Events editions 2017 and 2018) and the City of Sanremo for which he produced the events “Beyond the Lights – Tribute to Pepi Morgia” (2016) and “A Stage for Amatrice” (2017).

He is also involved in training and outreach through masterclasses and lectures that he has given and still gives at La Sapienza University of Rome, Università Cattolica, IED Milan, Saint Louis School, 24ore Business, Sanremo Music Business and various other private training facilities for artists and industry professionals.
In 2020, ROI EDIZIONI published “Current Music – How to Build Your Music Career in the Digital Age,” its first book.