The craft
of the musician
in the new market
Digital

27
MAY
2024

h 16:00 – 18:30
Saint Louis
cimarra street, 19/b

The Musician’s Craft in the New Digital Market, masterclass by Giampaolo Rosselli.

How has the record market changed with digital but especially with the new world of streaming?

During the workshop with Giampaolo Rosselli, we will discuss how to make the most of the new digital market by touching on all the key issues of this vast and constantly developing world,also in view of the development of Syncronicty, the new Saint Louis project dedicated to background music, curated by Giampaolo Rosselli himself

  • music for digital platforms (spotify, youtube, etc.), how the end-user’s enjoyment changes, and how to be able to place a catalog in this sphere;
  • Rethinking and placing unreleased music and covers;
  • ambient music for physical stores (musical commentary during shopping in malls, large retail chains, and various sports centers);
  • Library construction for TV, Series, Film and Cinema soundtracks.

The Musician’s Profession in the New Digital Market.
Masterclass with Giampaolo Rosselli
Monday, May 27, h 16:00 – 18:30
Saint Louis via cimarra, 19/b

Free admission by reservation.

Course credits for academic courses: 0.5 CFA

Giampaolo Rosselli boasts decades of experience in the musical field. After graduating from the “Academy of Music Criticism” with such teachers as Assante and Castaldo and Gianfranco Salvatore, he began his experience in BMG Ricordi working on Valeria Rossi’s “Three Words” album.

Within BMG’s art department, he works with many great artists such as Lucio Dalla, Antonello Venditti, Giorgia, Luca Carboni, Gigi D’Alessio, and emerging artists such as Le Vibrazioni, il Nucleo, and on special projects for unreleased songs by Lucio Battisti and Mia Martini. Following the merger with Sony, he continued his work as a talent scout and consultant for the Sony BMG artistic office until 2009.

During these years, in addition to working with the above artists, he worked with Simone Cristicchi, the Sonhora, Luca Dirisio, cult singer-songwriter Enzo Carella, and Pasquale Panella. in the same year he also began freelancing for other majors producing Le Mani e Son for Universal Music Italy.

Meanwhile, his work as a music juror and teacher of Rock Music History thickens. He works with major Italian festivals such as Tour Music Fest, Sanremo Rock, Premio Fabrizio De Andrè, Emergenza Festival, Sim Università La Sapienza, and is a panelist for Usong.it.

For years he also served as a consultant for a major music provider Radio Instare. He is currently the general manager of YPK Entertainment, a company that manages catalogs for TV and cinema soundtracks, is a consultant for Pirames International, the most important Italian company in the digital audiovisual market, and a consultant for the Spaghetti catalog of the historic music producer Alessandro Colombini (Venditti, Dalla, Ron, PFM, Decibel) and a consultant for JE Company, a leader in the Dance market. Since 2022, he has been an AFI councilor.

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